Held at the Brick Hotel Buenos Aires, the event featured two sessions—a workshop and a keynote presentation—both focused on increasing profitability through service excellence.
Using an interactive and collaborative format, Karyn Ross, a leading authority in Lean Management and co-author of The Toyota Way to Service Excellence: Lean Transformation in Service Organizations, guided participants through practical exercises designed to highlight the importance of the experiences customers and partners have with brands. She also delivered an insightful presentation on the management model she has successfully implemented in leading organizations worldwide, combining creativity with the principles of the Toyota Way.
Facundo González, Director of Taho Consulting, a firm specializing in the implementation and understanding of Japanese management principles, shared his perspective on building organizational cultures that achieve true operational excellence.

