Consumer Products & Retail
Smarter decisions. More personal experiences.
We help retailers and consumer brands unify commerce, sharpen forecasting, and personalize at scale, so growth doesn't come at the cost of margin.
Industry Challenges
Competing in an AI-driven landscape
AI is reshaping retail and consumer products as companies face tighter margins, volatile demand, fragmented channels, and rising customer expectations. Competing requires turning data into faster, smarter decisions across the entire value chain. From demand forecasting and supply chain optimization to personalized experiences and unified commerce, companies need to connect operations, products, and customers to improve efficiency, unlock growth, and respond faster to market change.
How We Help
From insight to action, across the value chain
We combine strategy, data, AI, and engineering to help brands deliver connected customer experiences while running leaner operations.
Understand Customers
Turn first-party data into demand signals, personalized experiences, and smarter commercial decisions.
Modernize Commerce
Build flexible, composable commerce ecosystems that connect physical and digital channels without the seams.
Optimize Operations
Apply AI and automation to inventory, logistics, forecasting, and fulfillment — where the margin actually lives.
What We Do
Capabilities for Consumer Products & Retail
Digital Commerce & Customer Experience
Ecommerce, mobile, and omnichannel experiences engineered for conversion and loyalty.
Data & Artificial Intelligence
Predictive analytics, recommendation systems, AI agents, and customer intelligence that improve commercial performance.
Supply Chain & Intelligent Operations
AI-powered forecasting, inventory optimization, and connected logistics from supplier to last mile.
Cloud & Platform Engineering
Scalable, cloud-native foundations for commerce platforms and enterprise systems.
Application Modernization
Legacy retail systems evolved into flexible platforms that keep pace with the business.
Brand, Growth & Digital Marketing
Data-driven marketing, content, and personalization that compound over time.
Why Baufest
Technology that drives business outcomes
One connected perspective
We treat customer experience, operations, data, and technology as a single transformation — because that's how customers experience your brand.
AI across the value chain
From demand forecasting and customer service to software delivery and intelligent automation.
Proven with leading brands
We help major retailers and consumer brands innovate quickly while keeping day-to-day operations running flawlessly.
Featured Success Stories
Real Results
EnelBuilding more agile teams with the customer at the center
We drove the adoption of agile methodologies through training, hands-on support, and coaching, strengthening collaboration across teams and accelerating customer-centric strategic initiatives.
Banco GaliciaModernizing the Quiero! Loyalty Platform
Our client sought to modernize its loyalty platform to deliver a faster, more personalized experience. We designed a new portal and integrated the benefits program ecosystem to expand its reach and enhance the user experience.
Major Argentine Private BankData migration for the evolution of a loyalty program
We modernized the loyalty program's data management through a comprehensive migration strategy and a scalable architecture, preserving transaction history and the accuracy of points allocation to strengthen system reliability and improve the customer experience.
Leading Argentine BankNew communication platform for the bank's IVR system
We modernized the bank's communication platform with a scalable, high-performance architecture that streamlines integration across digital channels, strengthens operational resilience, and supports future technological evolution.
OpenBitBitCow | Digital platform for livestock asset tokenization
Together with OpenBit, we created a digital platform for livestock asset tokenization, enabling access to new investment opportunities through a secure, scalable solution designed to support business expansion into new markets.
PhylumtechCloud platform for automated laboratory experiments
We partnered with Phylumtech to develop a cloud platform that automates the remote execution of laboratory experiments, integrating hardware and software to support scientific research, accelerate drug discovery, and expand access to cutting-edge technology for laboratories worldwide.
Organizations that trust Baufest in Consumer Products & Retail.
Related Clients
Let´s evolve your business together.
Create smarter consumer experiences by combining unified commerce, AI, and operational efficiency to drive measurable results.